Dusk & Dawn
Branding and Art Direction
2013

Project developed for an Art Direction class in collaboration with Marc Soronellas in my third year at Elisava. We were handed the transparent bottle seen in some of the images wich contained an essence. The very essence of the night, we believed. This was the driving concept of the whole project, it was a night time essence for men that evolved from Dusk untill Dawn. We decided to interpret this evolution as a journey that divides the night in three moments: sunset (dusk), the peek of the night, and dawn. For the each moment we decided to create a character: Youth, Maturity and Wisdom. These characters were aspirational "user profiles" of the fragrance. The project came to life in a book that gathers the whole visual universe and concept for the fragrance. A huge "thank you!" to Lluís Puig for helping out with the photo shoot, check out his work here: https://www.behance.net/lluispuig

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